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Northern B.C. gets $2.3M for tourism projects

Projects include accessibility upgrades and improved signage
ancient forest 2
The Ancient Forest/ Chun T'oh Whudujut is one of the destinations on the Northern Circle Route. (via Hanna Petersen)

Northern B.C. is getting $2.3 million to fund 12 new tourism infrastructure developments.

Northern BC Tourism Association, in partnership with community destination management organizations, local and regional governments, First Nations, non-profits and other partners, have worked together to identify initiatives that will enhance the region's tourism amenities and experiences.

Initiatives underway in the northern B.C. tourism region include investing in accessibility adaptations at multiple recreation sites to improve access, implementing a comprehensive place-making signage strategy for the North and supporting multiple small First Nations communities to tell their stories through cultural and wayfinding signage.

The largest portion of funding has been allocated to the Northern BC Tourism Association and Alaska Highway Community Society (AHCS) for $1,029,750 to develop and implement a comprehensive signage and wayfinding program for the Great Northern Circle Route.

The route is a more than 10 day, 3188.51 km trek beginning in Prince George and looping throughout northern B.C. designed to showcase the region's parks and attractions. 

Examples in other parts of the province include improvement of trail systems throughout a region for hiking, Nordic skiing or mountain biking, self-guided tour signage to highlight agri-tourism areas and a series of Indigenous landmarks throughout a region.

As part of StrongerBC: BC's Economic Recovery Plan, the province's six tourism regions have received a total of $13.6 million to create employment opportunities, attract new businesses and increase economic diversification within communities.

The Targeted Regional Tourism Initiative is one of three infrastructure investment programs for tourism as part of StrongerBC, including the Community Economic Recovery Infrastructure program, Destination Development and the Tourism Dependent Communities Initiative. The approved projects must be completed by March 2023.

You can find the full list of funded projects here