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United Way Tree of Lights campaign kicks off this week

The fifth annual United Way Tree of Lights fundraising campaign is back for the holidays in Prince George running Dec. 7-21.

The fifth annual United Way Tree of Lights fundraising campaign is back for the holidays in Prince George, running Dec. 7-21 and raising funds for children and youth programming.

The tree campaign has existed in Prince George in one form or another for 35 years - the tree itself acts as a thermometer, strung with lights so that sections can be lit up as donations come in. 

This year’s goal is $50,000, with the funds going towards helping locals in need. A kickoff event will be held on Dec. 9 from 11 a.m. to 3 p.m., featuring a book drive. This tree has traditionally been a 50 to 60-foot tree raised to atop the Coast Prince George Hotel, but has been moved inside this year to better account for the weather. 

"This allows more connection with the community directly with the hope and spirit of the tree itself. We are excited to bring a new iteration of the iconic Tree of Lights to Prince George," notes a campaign release.

Santa will do a live book reading at 2 p.m. during the kickoff, and treats will be on offer, courtesy of The Coast Hotel, including hot chocolate, juice, and cookies. A colouring contest will also be hosted for youth, in addition to ornament decorating, free professional photos, and goodie bags for the first 100 kids. 

A PDF option will be available on United Way's website to download and colour for those not able to attend the kickoff. Scan and photos of drawings can be sent to info-nbc@uwbc