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Tourism Prince George promoting Prince George in Arizona

The digital marketing campaign takes advantage of the direct Prince George to Tucson flight being offered by Flair Airlines.
Some of the images being used in a digital marketing campaign to promote Prince George in Tucson, Az. are seen.

While many Prince George residents are looking to get away from the cold and snow this winter, Tourism Prince George is encouraging Arizonans to come here to experience a winter wonderland.

On Dec. 2, Flair Airlines flight launched weekly direct flights from Prince George to Tucson, Az. The seasonal flights are roughly four hours each way and fly once a week on Fridays, from December to March.

“(This is a) great opportunity for locals to escape the winter for a week, but also a great chance for Tourism PG to try and market to a new area of the United States,” Tourism Prince George CEO Colin Carson said in an email. “Yes, we currently have a digital marketing campaign live in Tucson. We're mostly targeting families and couples and pushing that they can experience a ‘real’ winter.”

The digital marketing campaign is funded by Tourism Prince George, but the agency is working with the City of Prince George, Prince George Airport, Flair Airlines, the Lheidli T’enneh First Nation and Visit Tucson on ideas and messaging for the campaign. The online advertising campaign promotes the winter activities in the city from sleigh rides to skiing.

“The other opportunity with this flight is getting awareness of Prince George to those residents of Tucson, even if they don't take the flight,” Carson said. “There's a number of people from all of the United States that plan RV trips to Alaska, maybe we can get them to think of Prince George when they're planning that trip. The hope is that they would stop for a couple days on their way up and back.”

Tourism Prince George is also operating a regional promotion campaign, encouraging northern B.C. to visit the city, he added.

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