Holiday season revelers are being urged to think twice before getting behind the wheel after a night on the town.
The annual winter CounterAttack program is up and running. It means RCMP will be out in force, setting up roadblocks and generally keeping an eye out for drivers who've had too much to drink.
"The Prince George detachment is committed to improving public safety," said Prince George RCMP Supt. Warren Brown.
"One way we can do that is by targeting and apprehending impaired drivers. We will continue to put resources towards ridding our roads of impaired drivers for the betterment of our community."
Anybody caught drinking and driving will be subject to an immediate roadside prohibition, including vehicle impoundments and penalties costing at least $2,400.
While much progress has been made in recent years, impaired driving is still one of the top three contributing factors for fatal crashes in B.C., costing 66 people their lives each year.
"Having fun and being festive is encouraged but risking lives doing it won't be tolerated," said Minister of Public Safety and Solicitor General Mike Morris.
"If you think you might indulge in a few spirits over the holidays, plan ahead and organize a safe way home if you don't, the penalties are severe and the consequences can be deadly."
Options include calling Operation Red Nose at 250 962-7433 (RIDE).
Volunteers will show up to drive you and your vehicle home in exchange for a donation.