An active, healthy lifestyle could turn into some new life experiences dressed in Oakley wardrobe for one Prince George woman.
Bobbi Miller is your average fitness enthusiast. She's a mother of four, a gym junkie, and she eats extra helpings of the great outdoors. Almost always, her family is right alongside. She is not a professional athlete, a professional model, or a professional public speaker - just what the Oakley company is looking for in their team of volunteer ambassadors.
The active-wear company annually searches, via Facebook, for regular people who could represent their business interests just by being themselves and talking about it. A contest is held to select the best. Miller has been named one of the finalists.
"I entered because it scared me. It was totally out of my comfort zone. I had to do it," she said.
To apply, there were some written materials each candidate had to provide, some photos to submit, and a short video each participant had to produce about themselves and how they would showcase Oakley. These videos are a big part of the public voting process on now at the Oakley Active O-Active page on Facebook, where the public can click-vote for their favourites.
"You couldn't use anyone professional to make the video, so a friend I ski with helped me out. She recorded me speaking and put it all together with pictures and music," Miller said.
There are scenes of Miller snowmobiling, downhill skiing, her kids riding dirt-bikes, and especially featured is Miller working out at the gym at UNBC's Northern Sport Centre.
"I'm competitive and I love to race," she said in the video's dialogue, and she will need that spirit. She is up against nationally ranked athletes in certain sports, even an Olympian or two, but the competition is not about who is highest on the podium, it is about who is highest on Oakley.
The competition is separated into regions. Voters choose some of the ambassadors and Oakley picks their favourites too.
The winners receive $3,000 in Oakley glasses and clothing in exchange for a year of occasional video clips and other media messaging, all to demonstrate the use of Oakley stuff in daily life.
Last year one of the winners was Tammy Uyeda of Kamloops. "She did a great job. You just live your everyday life and let people see what you do. She was a good guideline to go by," Miller said.