The red dress has become a symbol to help spread a message.
It is now a representation of the many Canadian missing and murdered aboriginal women.
Mr. PG is helping spread the message as he holds a red flag in honour of the women as he helps kickstart the second annual Prince George Red Dress Campaign.
On Sept. 17, Canadians are invited to display and hold their own red dress to show support of all missing and murdered women along the Highway of Tears.
"This is an issue that effects not only the families along the Highway of Tears but all family and friends that has had a loved one gone missing of murdered regardless of their ethnic background, geographic location or age," said Tammy Meise, president of the Prince George Red Dress Society.
"I fully understand that this is a personal healing journey for everyone effected and by providing a safe space to walk their healing journey, only then we can heal as a family and as a community."
Meise feels a special connection to the campaign.
Her beloved childhood friend was murdered.
"This speaks to my heart," she said. "I want to make sure that she does not become just another statistic. I want to bring back her voice as it was so wrongly taken from us many years ago."
In 2014, Meise attended the B.C. Federation of Labor Conference with as a member of the Hospital Employees Union.
"I walked into the conference centre to see red dresses hanging from the ceiling. When I read about the red dress project, it spoke to me.
"In fact, it had such an impact I knew I had to do something for not only my best friend, but for all murdered and missing women and girls. This is how the Prince George Red Dress Campaign began in 2016," she said.
Originally created by Winnipeg artist Jaime Black in 2010, the message continues to spread year after year.
"The empty red dress really evokes the absence of these women but it also marks the absence of these women so we can't forget that they're gone," Black told Global News in 2015.
Meise is determined to keep Black's message alive.
"Jaime Black felt that the empty red dress is a powerful image depicting the absence of these women in the lives of their family, friends and community," Meise said. "The empty red dress has the potential to become an iconic symbol of these women to ensure that we never forget that they have been taken from us."
Nearly 1,200 aboriginal women have been murdered or gone missing in Canada in the last 30 years.
About 50 girls and women had been murdered or had gone missing between Prince George and Prince Rupert since 1970.
"I feel that because of the prior footwork making those connections with families helped make this campaign the success that it was for a first time," Meise said.
"There were over 85 dresses last year out on the highway. I went to local businesses to ask for their support and they were fantastic. Because of our amazing community, everything needed that was out of budget was donated. This included the grant from the City of Prince George.
This year, Carrier Sekani Family Services came on board as a society to accept the grant from the city until the Prince George Red Dress Society was formed. Many thanks."
On Sept. 17, everyone is invited to meet with Mr. PG on Highway 16 and 97 at 1 p.m. to line up while holding red dresses along the highway.
After the event, the dresses will be collected and taken to Lheidli T'enneh Memorial Park where they will be displayed in trees for the remainder of the day.
At 2 p.m., there will be guest speakers and entertainment followed by a candlelight vigil.
For more information, visit the event Facebook page at Prince George Red Dress Campaign 2017.