Whether heading out for a weekend getaway or staying local this Victoria Day long weekend, the Insurance Corporation of British Columbia is asking drivers to plan ahead for increased traffic volumes so they're not tempted to rush to their destination.
High-risk driving behaviours increase the chances of crashing and contribute to almost half of all crashes that result in injury or death in B.C.
Last year, 18 people were injured in 110 crashes throughout the North Central region over the Victoria Day long weekend. Province wide, the count was two people killed and 490 injured in 1,900 crashes.
This long weekend and throughout the month of May, police are stepping up enforcement across the province targeting high-risk driving behaviours, specifically speeding.
The high-risk driving campaign aims to remind drivers to slow down so they can be more prepared to react to the unexpected.
The month-long campaign includes enhanced police enforcement, volunteer Speed Watch deployments in high crash locations and awareness initiatives in communities across the province.
"Unsafe speed is a long-standing issue that puts everyone on our roads at risk," said Lindsay Matthews, ICBC's director responsible for road safety. "Our goal is always first and foremost to save lives and prevent injuries.
"Safer roads lead to fewer crashes, injuries and fatalities, which can help alleviate pressure on insurance rates. Slow down and be realistic about travel times to reduce your risk of crashing."
