RCMP will be out in force this month keeping an eye out for drunk drivers.
Although attitudes have changed considerably over the year, 86 people are killed each year on B.C. roads and highways in crashes involving drivers who've had too much to drink - more than a quarter of all crash fatalities in a year.
Twenty-two of those deaths occur in North Central B.C., according to Insurance Corporation of British Columbia statistics.
ICBC is helping to prevent impaired driving this December with an education campaign, funding for CounterAttack roadchecks and promotion of designated drivers with businesses, sports facilities and community groups.
"We want everyone to enjoy a safe holiday season with their family and friends so make sure you plan ahead for a safe ride home," said ICBC president and CEO Mark Blucher.
"Whether you're attending a holiday get-together or meeting friends to watch a game, take your turn as the designated driver, call a taxi, take transit or use Operation Red Nose."
