Employees at a 15th Avenue office are hoping to blaze a trail across the busy road.
The Aboriginal Business and Community Development Centre has started a petition to get a pedestrian-controlled crosswalk at or near the intersection of 15th Avenue and Quinn Street.
It's a campaign based on continued observation of people darting across the four-lane road, said centre employee Kallie Smith.
"Any other pedestrian-controlled crosswalks are quite far down the in either direction [at Ospika Boulevard and Nicholson Street South], but yet there's lots of housing on the one side of the road and lots of businesses on the other."
While she hasn't seen any pedestrian-vehicle incidents herself, Smith said she wouldn't be surprised to hear they happen and is sure traffic get disrupted.
"You see this need that's not being met by the crosswalks that do exist," she added.
Other businesses in the area are supporting the petition and some have copies on hand for their own clients to sign as well. Smith said they're also hoping to get copies into neighbouring apartment complexes.
"I know for a fact there's a lot of students living in that area and there's a bus stop across the street," said Smith. "And so inherently you see lots of students running across the street to get to the bus stop."
Currently there's no timeline for how long they will be collecting signatures, but Smith says the goal is to gather as many as possible.
"What we're hoping to do is present it to the city and get it on the agenda for the city and council to address," she said.
According to the city superintendent of operations Bill Gaal, the city hasn't done a study into a crossing in the proposed location and that the movements from the Aboriginal Business and Community Development Centre are the first rumblings he's heard of concerns about the area.
Smith said her office is hoping to convince the city that it's an issue worth addressing and doing something about.
For more information or to sign the petition, visit the Aboriginal Business and Community Development Centre at 3845 15th Ave., which is open weekdays between 8:30 a.m. and 4:30 p.m.
