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A Prince George woman is harnessing the power of social media to get a #LegoMrPG built

Trish Clark wants Lego to build a minifigure of Mr. PG
Trish Clark wants social media to help make a #LegoMrPG happen. (via Twitter/PG Designs)

Mr. PG is immortalized in postcards, a song, and even a stuffed animal, but he’s not yet become a Lego minifigure.

One Prince George woman, Trish Clark, wants to change that. And she wants to do it through social media.

Clark, who owns a marketing company called PG Designs, says she wants to see if the power of social media can grab Lego’s attention and get them to build a Mr. PG minifigure.

Lego minifigures are the small plastic, often yellow, figurines of people or popular characters that come with Lego sets, but can also be purchased on their own.

“I want to see if I can get the Lego Corporation to build a figure-sized version of Mr. PG,” says Clark, adding that the project is a “social media experiment to see if it can be done and if Lego responds.”


She says if the Mr. PG Lego minifigure gets built, it could be used to raise money for charities like the Hospice or the SPCA.

“We can worry about that down the road; first, we got to make it happen,” says Clark, who hopes to make it happen through generating a lot of buzz using the hashtag #LegoMrPG.

“The more people that use the hashtag, the better the chance that Lego is going to see it,” says Clark, noting she's already reached out to Lego through Facebook, Twitter and Instagram.

Clark says that a Lego minifigure of Mr. PG would be a great souvenir of Prince George and something tourists could easily take with them.

“The stuffed versions of Mr. PG are a hot-ticket item,” says Clark. "But those are physically big items and if you have a friend in Australia or Japan, the shipping charges are going to kill you.”

She says she also could see the minifigure as an item that could be given out or sold at sporting events or Canada Day and could be used to help boost community spirit.

“Think about when the fires happened; imagine if we could have given the evacuees a Lego Mr. PG as a souvenir of Prince George,” says Clark.

She says because she’s the only one using the hashtag so far, she hasn’t yet heard back from Lego about the idea.

“But if we can start the buzz of #LegoMrPG on social media, who knows what will happen,” says Clark.

The local resident says she’s already had retweets from city councillors Susan Scott, Brian Skakun and Terri Mcconachie as well as support from a Lego fan account.