Canadians should use Canadian products to raise funds for Canadian causes - at least that's what local business man Terry Campbell thinks.
And he's so convinced of his belief, he's put his creative energies into just such a product.
When you get in your car have you ever been tempted to put the shoulder strap behind you or under your arm instead of dealing with it rubbing your neck?
Campbell invented the seat belt adjuster that stops the irritating neck rub.
He's had the patent on his product for 20 years and now he wants to help support the breast cancer cause.
Campbell's family has been deeply affected by cancer. His mother, mother-in-law and sister have all had to battle breast cancer resulting in mastectomies. When the women in his life had to put on their seat belts the discomfort it caused prompted him to take action.
Campbell has now manufactured seat belt adjusters with the breast cancer pink ribbon on them for people who wish to raise funds for cancer research.
He sells the seat belt adjusters at wholesale prices and, in turn, participants can up-sell the product, with proceeds going to their favourite cause.
Victoria Gibbs is Campbell's Ontario office manager. Her two daughters have been participating in the Weekend to End Women's Cancers walk in Toronto for years. Stacey Tucker and Ashleigh Green have been participating in the walk for seven and five years respectively.
Each participant has to raise a minimum of $2,000 to enter the two-day, 60-kilometre walk.
Campbell is donating 1,000 seat belt adjusters to these two ladies to assist them in their fundraising efforts. In years past Tucker and Green have been getting products from the States to sell.
"I think it's important to buy Canadian products whenever you can, especially to help Canadian women," said Campbell.
Campbell was born and raised in Prince George. He said his whole family has the entrepreneurial spirit (his parents started the Ness Lake Bible Camp in the 1930s) and that's why his daughter, Candy and son-in-law, Ave Singh, do the packaging of the seat belt adjuster right here in Prince George.
Campbell also made sure to keep the product Canadian so the molds were made in Maple Ridge. Canadian Tire sells the product and 5,000 pair are sold each month across Canada.
Campbell will have the seat belt adjusters available for sale to fundraisers on his website at masterlink.ca in time for the fall season of cancer walks, including the annual Walk for a Cure held in Prince George.