The annual Raise-A-Reader campaign will flash its orange colours on Wednesday morning.
From 7-9 a.m., a sales force of volunteers in orange T-shirts will be selling copies of The Citizen at favourite morning coffee and commuter locations throughout the city. The cost of the paper is a donation. The proceeds go to fund local literacy programs hosted by various community groups.
Last year's Raise-A-Reader day collected almost $6,000 and all of the money raised in Prince George stays in Prince George..
Look for The Citizen hawkers at all McDonald's locations, Ritual Coffee, Books & Company, Denny's, Zoe's, the College of New Caledonia, UNBC and the Telus office on Sixth Avenue downtown.
Those who can't attend any of these locations can still make an online donation at raiseareader.com/donate.