The College of New Caledonia unveiled a new logo on Friday.
Described as the centrepiece of the school's visual identity, the intention is to "embrace CNC's heritage through colour and connection. "
"Our logo brings to life the transformative experience of a CNC education," said CNC communications director Alyson Gourley-Cramer.
"While the primary logo holds a formality, the visual emphasis is on 'CNC'. This is the affectionate name that students, alumni and employees have used for years when referring to the college."
The logo's bar is is meant to symbolize the the bridge between learners and educators, inspiring movement forward, connecting people to potential.
"You will see the bar being used creatively throughout design and campaigns, extending the life of the brand as we evolve and grow," Gourley-Cramer said.
It is the result of a 14-month exercise, launched after CNC hired Léger Marketing in November 2017 to research the school's brand and found a disconnection between CNC's reputation and its visual identity.
Though CNC had a reputation score within its region on par with brands such as Shoppers Drug Mart and Google - 81 per cent - only 45 per cent of respondents had a positive opinion of CNC's current logo with only 21 per cent thinking it stood out among other colleges.
"Our brand is who we are," said CNC President Henry Reiser. "It's what distinguishes us from others. It permeates our decisions and affects our service delivery. 'The College of New' - a place where the brand is as diverse as the communities we serve, the students who learn here, and the people who dedicate themselves to seeing others succeed."
Over those 14 months, the Characterizing CNC project included interviews, collaborative workshops, feedback sessions, and steering committees with hundreds of current and prospective students, employees, instructors, alumni, donors, partners and stakeholders, according to the school.
"This project was truly a team effort encompassing all facets of the CNC community," said CNC Executive Director of Communications Alyson Gourley-Cramer. "As a result, it genuinely captures the essence of who we are and where we have the potential to go as an institution."
A phased approach to incorporating the logo into signage and other assets will be carried out in advance of CNC's 50th anniversary in September. Anew CNC website will be launched in May.