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UNBC earns cash in Credit Union contest

A contest hosted by Central 1 Credit Union has earned UNBC's development office $5,150. The money comes out of Central 1's Be Remarkable campaign in which 32 charities from 16 regions in B.C. were each represented by a photo album on Facebook.
Citizen Staff
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UNBC Vice President of Finance Eileen Bray and UNBC President George Iwama celebrate a donation from Central 1 Credit Union.

A contest hosted by Central 1 Credit Union has earned UNBC's development office $5,150.

The money comes out of Central 1's Be Remarkable campaign in which 32 charities from 16 regions in B.C. were each represented by a photo album on Facebook.

Each time a Facebook user tagged themselves or a friend in photos of their community or town, BC's credit unions donated $1 to a local charity. UNBC's money will be used in the office's assistance to student and alumni initiatives, athletic programs, environmental programs, and research.

"Social media was a great tool to help us build awareness," said Central 1 marketing and creative services director Martin Reed said in a statement. "Through this campaign we wanted to demonstrate the values that set the credit union system apart from other financial institutions."