B.C. residents can now measure and reap the rewards of physical activity and loyalty points on a daily basis with a new step tracker feature in the Carrot Rewards app.
Launched in March, the app awards points from leading loyalty rewards providers for performing healthy activities and learning about healthy lifestyle choices.
At the centre is a step track program. To start, it measures the number of steps a person takes on a daily basis for two weeks to establish a daily average baseline.
After that, a user who takes 1,000 steps more than their average rate will get loyalty points each day. There are also more rewards available if an individual is able to maintain an increase in their daily step count over time.
The feature is in addition to the current activities available in the app centred on making healthier lifestyle changes. These include completing a health profile and participating in learning activities and health-related quizzes. These activities allow participants to earn brand-name loyalty points such as Aeroplan, PetroPoints, Scene and MoreRewards.
To date, close to 60,000 British Columbians have downloaded the app and more than 1,025,000 quizzes have been released through the app. And millions of reward points have been awarded.
The federal government has contributed $5 million to the program and the B.C. government $2.5 million in partnership with the Canadian Cancer Society and the British Columbia Healthy Living Alliance. A further $7.5 million comes from the private sector.
For more information, go to www.carrotrewards.ca.
