The B.C. SPCA's Million Acts of Kindness campaign is more than halfway towards its goal.
The year-long campaign to generate one million acts of kindness by the end of 2015 has reached and surpassed the 500,000 mark, the organization devoted to helping vulnerable animals said Thursday.
The total is measured via a "kind acts" counter on the campaign's website at millionacts.ca and it was launched to celebrate the B.C. SPCA's 120th year in the province.
"It's great to see how many animal lovers out there are actively engaged with the Million Acts of Kindness movement and how they're embracing the chance to carry out kind acts to help animals," said B.C. SPCA community relations manager Lorie Chortyk. "We are so grateful to everyone who is helping to make this happen."
Each week, an act of kindness that is easy for pet guardians and non-pet guardians alike to complete is featured on the MAK website, whether it's entering the BC SPCA cruelty hotline (1-855-622-7722) into their cellphones, choosing to purchase cage-free eggs, or spreading the message about spaying and neutering pets on social media.
Kind acts also include animals who have been rescued from cruel or neglectful situations, as well as animals who have been adopted from BC SPCA branches throughout the province, among others.
One of the most popular featured acts was pledging to never leave animals in a hot vehicle to get a free #hotpetsnotcool car decal to help spread the word, as the BC SPCA has received more than 1,200 calls about pets in hot vehicles so far this year.
"We hope the momentum keeps building - it doesn't hurt anyone to be kind to animals, and we're really hoping we reach that one million mark," Chortyk said. "Anyone can register at millionacts.ca and catch up on their kindness by finding and carrying out the acts we've already featured, and completing the ones to come."
