Sharon Hurd is among a generation of people who grew up with radio as the only means to follow a hockey game.
She grew up without a TV and she hopes to appeal to her age group when she and co-host Bob D'Auray introduce a senior-focused radio show called Seniors Moments on CFISFM.
"Radio is very important to a lot of [seniors]," said Hurd. "[It used to be] our only means of getting news and music. We didn't have all the stuff you hang around your neck and put in your ears that people have these days."
CFIS-FM operations manager Reg Feyer agrees the fit between older people and the radio is a natural connection.
"Radio is something they grew up on and something they are very comfortable with. A small number of [seniors] have moved into [technology] like MP3s so it's a format that is perfect for that demographic," he said.
The station has long had the goal of bringing this form of programming to the airwaves.
"[The Prince George] Council of Seniors approach us asking if we wanted to one and we went 'Yeah!' Since day one we've been wanting to do that type of show," said Feyer.
"Our whole station is geared to people over the age of 55 and even into their 70s. It only makes sense we have a show where topics that are relevant to that age group are discussed and looked at."
D'Auray said his main goal is to entertain.
"Our first challenge is to get an audience," said D'Auray. "Sharon and I have known each other for a long time. We have a lot of stories so we shouldn't have a lot of trouble coming up with things to discuss."
Seniors Moments will initially be a half-hour program eventually expanding into a full hour. While the format and subject matter isn't set in stone, a group of 20 volunteers from the Prince George Council of Seniors will all have a hand in deciding its direction.
"I'm hoping there will be humour and I hope that we'll talk about controversial subjects," said Hurd. "I also hope we can laugh at ourselves and we can get input from the community and hear what they want to hear about and what subjects they are interested in.
"The PGCOS people are so vibrant and so exciting it's bound to be a great show."
Seniors Moments debuts at 1 p.m. Wednesday, Jan. 11 and every Wednesday after that. For more information contact the PGCOS at 250-564-9100.
