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Prince George’s Exploration Place aims to dispel COVID-19 misinformation

ScienceUPFirst program receives federal funding of more than $1.7 million
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The Exploration Place Museum and Science Centre in Prince George, B.C. | Facebook/Exploration Place

Exploration Place says it's continuing its involvement in fighting misinformation online regarding COVID-19.

Since January 2020, the Prince George museum and science centre has been part of an initiative called ScienceUPFirst run by the Canadian Association of Science Centres (CASC) aimed at amplifying science-informed content surrounding the virus and the vaccines.

ScienceUPFirst has now been selected as a new project to be funded by the federal government’s Immunization Partnership Fund, which supports projects that improve access to vaccination and uptake.

CASC will receive a total of $1,749,578 in funding to continue its work.

“This funding will allow this important work to continue as we work to combat misinformation and disinformation online,” says Exploration Place CEO Tracy Calogheros.

ScienceUpFirst challenges COVID-19 misinformation by engaging Canadian science and health communicators, national mainstream media, science-informed social media influencers and the general public.

It's a national network initiative to debunk misinformation/disinformation on social media and provide valid science and health information related to the virus.

ScienceUpFirst is also working closely with communities to ensure vulnerable populations have access to culturally relevant, scientifically accurate, and expertly vetted COVID-19 vaccine information.