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Prince George Airport Authority unveils mascot

The Prince George Airport Authority has added one more employee to the roster. Monday marked Amelia Bearheart's first day on the job as the PGAA's mascot.
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The Prince George Airport Authority has added one more employee to the roster.

Monday marked Amelia Bearheart's first day on the job as the PGAA's mascot.

"We were looking for an interactive way to connect with the community and felt having a mascot would allow us to have a presence at community events," said PGAA marketing manager Lindsay Cotter.

"Once that decision was made, we began the process of bringing her to life. It was an incredible journey choosing every detail that makes up Amelia. We hope the community loves her as much as we've enjoyed making her."

A black bear was chosen because the PGAA wanted an animal that represented northern B.C. that wasn't already in the local mascot circle.

"We also have a number of bear displays throughout the terminal, so we felt a bear was a great choice," PGAA CEO John Gibson said.

"Once we made that decision, we knew we wanted the mascot to be aviation related, so we went with an old-school pilot.

"Our last decision was a name, and through some brainstorming sessions Amelia Bearheart was solidified honouring the late Amelia Earheart, the first female pilot to fly across the Atlantic Ocean."

The mascot was unveiled to 250 people at Blackburn elementary school. The launch was held on International Women's Day, which also falls during Celebrating Women in Aviation Week.

"All four airlines operating out of YXS have female base managers, so today we acknowledged and celebrated them too," Gibson said.

Amelia Bearheart will make appearances at the airport terminal and at events around the city.