A speed awareness education and enforcement campaign was launched Thursday to encourage motorists to drive safely as the weather worsens.
On average in North Central B.C. there are 24 crashes resulting in injuries or death in October and that number more than doubles in December, according to the Insurance Corporation of British Columbia.
"In the North Central region, icy roads are the main factor in crashes where the driver was traveling too fast for the conditions," said Fiona Temple, ICBC's director of road safety.
"Driving is a complex task that requires your full attention, but especially in winter weather.
"When snow and ice hits, it can seriously reduce your visibility and make stopping on road surfaces more difficult.
"We want you and your family to stay safe on our roads so in poor weather, please slow down, increase your following distance and allow extra travel time."
The campaign includes some light-hearted help for those who are running late, a common excuse for driving at speeds unsafe for conditions. Go to icbc.com/drivesmart and you'll find a web-based "excuse generator," the idea being that there is always an excuse for being late but never an excuse for speeding.
Here are tips from ICBC for safe fall and winter driving:
Get prepared. Check the weather before you head out for the day. If you're planning a trip to an area you're not familiar with, check the road conditions for your entire route so you can prepare for the weather you may encounter.
Slow down. Posted speed limits are for ideal conditions only. It takes more time and distance to come to a complete stop on snowy roads. Slow down and increase your following distance to at least four seconds.
Prepare your vehicle. Make sure that your tires are rated for the conditions you're driving in, the tread isn't badly worn and they're inflated at the correct pressure - pressure drops in cold weather and over inflated tires can reduce gripping. Make sure your wipers are in good condition so that you can see more of the road.
Leave the car at home. When heavy snow arrives, consider alternatives for getting to work so you get there safely - whether it's taking transit, carpooling with a friend who's a confident winter driver, working from home or adjusting your hours of work.
