Local cycling enthusiasts are gathering on the last Friday of every month at the Civic Centre to participate in the worldwide monthly event, Critical Mass.
Originally founded in San Francisco in 1992, the gathering and mass ride aims to bring awareness to challenges cyclists face, from lack of designated bike routes to motorized driver hostility.
Critical Mass isn't usually formalized beyond meeting at a set location and time and travelling through a city.
Local resident Adrian Mohareb put out the call for the gathering after realizing Prince George could use a little wake-up call.
"The reason I put together the event is because I'd been buzzed closely by three different cars in a period of 10 days and I wanted to make a statement about being more visible," he said.
Last Friday's event in Prince George promoted a popular belief in the biking community called the Mary Poppins Effect.
According to the theory, blonde, well-dressed cyclists experience a safer ride because they receive more attention from drivers.
To demonstrate the theory, some of the riders wore blonde wigs and dresses.
"The concept is that people pay more respect to somebody who is pretty and cute who remind them of a nostalgic image rather than people who are actually taking the proper safety measures," said cyclist Katrina Caley.
The group also chose a route that would potentially shake up the status quo.
"We drove around downtown for a bit and then went up 15th Ave and decided to turn right at Carney and make a bit of a statement and go right onto 5th Ave were cyclists aren't supposed to go," said Mohareb. "There's a sign that says 'No cyclists' [on 5th] and to use 8th Avenue or 3rd Avenue instead."
The group did encounter one driver who revved his engine loudly and got quite close, but other than that the ride went well, said Mohareb.
"One of the things we tried to do was to stick to streets where we would be doing two lanes as opposed to just one, so there would still be room for traffic to pass and we didn't have to much difficulty with it," he said.
More education on the rules of the road are needed for both the cyclists and the drivers in town, said Jillian Merrick, president of the Prince George Cycling Club.
"In comparison to other cities, Prince George definitely lacks in cyclist education. There's are a lot of people that have no clue where they are even supposed to be on the road, I see them wearing helmets but riding down the wrong side," she said.
For more information on how to join the Prince George Cycling Club visit www.pgcylingclub.ca.
