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City aims to rebrand Prince George

As Prince George moves into its second century, it's doing so with a new slogan. On Friday, city unveiled a new logo hailing the municipality as "The volunteer city - It's in our nature.
City volunteer logo

As Prince George moves into its second century, it's doing so with a new slogan.

On Friday, city unveiled a new logo hailing the municipality as "The volunteer city - It's in our nature." The new branding will be used in conjunction with the current logo at volunteer-related initiatives.

"Prince George has a proud history of volunteers and volunteerism, where 'pitch in and get it done' has always been the prevailing attitude," said Mayor Lyn Hall, in a press release. "It's been evident since the day our city was born, and was on full display during the 2015 Canada Winter Games with thousands of green-jacketed volunteers helping out."

Typically held in April during Volunteer Appreciation Week, this year's civic appreciation dinner was on March 6 to coincide with the city's 100th anniversary of incorporation.

The concept of rebranding was brought forward a year ago by members of the city's Enhance PG committee.

During a Monday night annual report to members of council sitting as a committee of the whole, Enhance PG chair Linda Self expressed her group's pleasure to see the idea move forward.

"We just think it's so perfect for this city," Self said.

Those honoured for their volunteer contributions on Friday were:

Outstanding volunteer award of merit: Dan Rogers and Robin Draper.

Recreation and culture award of merit: Linda Self, Andrea Fraser, Lisa Redpath and Betty Burbee.

Community service award: Pat Culham, John Nieson, Kristi Francis and Bart Vanderlinde.

Youth of the year: Emily O'Reilly

Honourable mentions: Erica Haugland and Yalda Safaei.