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Sephora bringing beauty products to forefront at Pine Centre Mall

New Prince George store opens on Friday, June 17
Sephora kid
Kids love to play with makeup and the new Sephora store coming to Pine Centre Mall June 17 will offer a huge selection of beauty products.

For anybody who uses makeup, skincare creams, body fragrances and hairstyling products, a new store coming to Pine Centre Mall in Prince George is worth checking out.

On Friday, June 17, the city’s first Sephora store will open, with 4,600 square feet of retail space, offering a huge selection of beauty products at various price points in one location.

Customers familiar with the store no longer have to travel to Vancouver or Kelowna to buy the products they use daily. It’s the newest of 89 stores in Canada for Sephora, which has a worldwide presence of 2,500 stores in 32 countries.

Sephora draws its stock from more than 340 beauty brands, including Tatcha, Olaplex, Briogeo, Rare Beauty, and Maison Margiela. It’s the place to go to find anti-aging skincare products that prevent or hide the wrinkling effects of time. The Pine Centre store will also offer a number of in-store makeup and skincare services, which will be made available in the coming months.

Customers can sign up for Sephora’s Beauty Insider loyalty program to earn points on purchases and redeem them for products and discounts.

On opening day, customers will receive limited edition tote bags with each $100 purchase, available while supplies last.

Pine Centre Mall is open Monday-Saturday from 9 a.m.-9 p.m. and Sundays from 10 a.m.-6 p.m.