With the Canada Day long weekend just around the corner, Insurance Corporation of British Columbia and police are urging drivers to prioritize safety by planning ahead if their summer activities involve alcohol.
Police will also be out in force. Starting this weekend, they will be ramping up road checks throughout the province in their search for impaired drivers through the summer Counterattack campaign.
"The summer Counterattack campaign is an important initiative to raise awareness and promote responsible choices to combat the dangers of drinking and driving. Choose responsibility - not regret, and plan how you will get home safely," said Chief Constable Neil Dubord, chair of the BC Association of Chiefs of Police, Traffic Safety Committee.
An average of 1,400 people are injured in 2,362 impaired driving related crashes in B.C. every year.*
Each year on Canada Day, six people are injured in 35 crashes in the North Central region.
On average, 14 people are killed and 154 injured in 219 impaired driving related crashes in North Central B.C. every year.
