Quesnel will no longer be known as the Gold Pan City after the community's council adopted a new brand on Tuesday night.
Starting Feb. 1, a new logo with the tagline "It's in our nature" will begin to sprout up around the town of 9,026 people 116 kilometres south of Prince George.
It's part of a branding strategy that comes with a visual identity, tone of voice and messaging matrix, and a communications plan and was developed with community input.
"The new brand reflects not just what we are as a community, but what we want to become," Mayor Bob Simpson said in a statement. "We have laid the groundwork to attract more positive attention to Quesnel, and in turn, attract and retain more residents, visitors, and businesses."
The strategy has won the backing of Quesnel's chamber of commerce and the South Quesnel Business Association.
"The look and feel of the new brand reminds us of our heritage and the nature around us, while balancing the boldness of a city that always has something going on," SQBA president Chris Paxson said.
