There's a lot to do in the city, you just have to find out where the activities are.

That idea was what got Pat Caron and her daughters out Saturday for the launch of a new Tourism Prince George campaign.

"This is fantastic," said Caron. "It lets you know what's available. I didn't know you could rent snowshoes at Stride and Glide, and here you can try them out without a fee... I wanted to try cross-country skiing in the park. I saw this on Facebook. It's a great idea -- TakeOnPG has done a really good job."

The focus of event at Fort George Park was to gather people to promote Tourism PG's new website, takeonpg.com. Aiden Kelly and his staff at Tourism Prince George have spent months fine-tuning their newest tool to show people the kinds of activities available in the city and have developed a list of 365 suggestions featured on the website.

The site has testimonials from people in the community to highlight their favourite activities and a "featured take" section that changes with every month, picking out fun things to do in the community.

Feedback from the crowd Saturday was enthusiastic and Kelly, Tourism PG's chief executive officer, is hoping people will spread the word about the new site and use Facebook, Twitter, Instagram and Trip Advisor to display their "take on PG," using photos and blog posts that will help attract out-of-town tourists.

"It gives us an appreciation for the assets we have living in Prince George and it will open people's eyes to new activities," said Kelly. "It encourages people to take pride in where we live and they will tell others about what they are doing."