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Seattle service off to slow start Print E-mail
Written by Citizen staff   
Wednesday, 07 May 2008
PINE CENTER

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HORIZON AIR
Six days after the first flight landed in Prince George, Horizon Air's daily direct flights to Seattle appear to be getting off to a slow start.
A head count on Wednesday showed just a half dozen people stepping off the plane when it arrived here shortly after 3 p.m. and just 24 getting on for the return flight to Seattle which left 45 minutes later.
On Tuesday, there were a reported 10 arrivals and 20 departures.
Horizon Air marketing and communications director Dan Russo declined to provide the average number of passengers for the first six days of service, citing competitive reason.
But he did say new routes need to time to develop, especially during the first couple of weeks as people fly to their destinations, stay there and then return.
"Early on we don't have the benefit of the return traffic, but that will come," he said in an e-mail. "Also, people in the US are less familiar with PG than the opposite, and so the efforts of Initiatives Prince George and Northern B.C. Tourism are going to take some time to develop."
The two groups have secured $60,000 to launch a campaign to improve awareness south of the border and a website is up and running, www.gopg.ca, to provide further information.
"All those things taken into consideration, we are not surprised by the load levels at this time but expect they will be higher as we get into summer and the service becomes more known about," Russo said.
Local taxpayers have a stake in the service's success because city council approved an agreement to bear up to $400,000 of the risk for the first year of the service.
A full payout will be required if the average load for the year falls below 61 per cent, while there will be no payout if the average exceeds 70 per cent. According to market research, the load is forecast to be 74 per cent.

Comments (4)add
select few
written by bcracer , May 08, 2008 (05:45:03 AM)
This is what happens when a very select few get there way.
I think direct flights are a wonderful idea. To Edmonton or Kamloops would prabably have been a better idea.
Now the rest of us will end up paying for them!
NICE!
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Reuniting families...
written by tombstone81 , May 08, 2008 (07:00:00 AM)
BCracer...I guess we will just have to look at this as a $400,000 compassionate investment to help reunite a select few families...like the people interviewed on the innaugural flight from Tennessee or wherever who hadn't seen their daughter in 11 years. (And yes, my tongue is firmly in cheek here). Like they couldn't have found another way to visit PG in the past decade until direct service from Seattle started?

Personally I'd rather negotiate a few less potholes while driving our gawdforsaken local streets than dole out that kind of cash to watch a handful of the city's elite fly to Emerald City.

Oh well, IPG has another sixty-grand to burn through now promoting PG to Washington's north-west. Maybe they can make a silk purse out of a sow's ear yet...although I wouldn't count on it (news flash, people, Seattle has wilderness in it's backyard too--Cascade range anyone?). Horizon's CEO has already apparently authorized a price drop from 179 to 139 to 99...I guess his next move is to "guarantee a moose or a bear sighting or your money back"!!

Hopefully today's wonderful news story of the day is our mayor announcing his retirement. In honour of his service legacy we can erect a statue of a Chinese container holding a mothballed Q-400 turboprop jet...set on a Nechako River island with no bridge access.
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Been There, Flew That
written by Pylot Project , May 24, 2008 (11:46:16 PM)
Sorry to flog a dead story, but I have some new thoughts regarding this service.

I recently had a business trip to the USA and took advantage of the direct flight from Seattle as part of my itinerary home. I have to say that the Horizon crew provided outstanding service. Plus the items available to the consumer while onboard were far superior to what is offered by both Air Canada Jazz and WestJet. The jet itself was not a "mothballed" model. It was the newer version of the Bombardier Q400, not the old Dehavilland Q400, and thus it was modern and comfortable.

But that said, it was a disappointment to only see 17 customers on board (including myself). This is the Memorial Day long weekend in the USA, and I would have expected more than this. That is only 23 percent of capacity. I could not see how many were waiting for the return flight.

My suggestion to Horizon would be to use the Bombardier Q200 that they also have in their fleet. It has seating capacity half of the Q400. This would make more sense until the numbers increase enough to warrant a larger aircraft. It's a bit slower but it would only add about 15 minutes of flying time.
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...
written by MustBMe , May 25, 2008 (05:49:15 AM)
What a surprise that Horizon Air didnt want to produce any numbers. For competitive reasons? I dont think they have any competition for this type of flight so that argument flys out the window along with the taxpayers $400k. I am still trying to figure out even IF the plane reachs its 74% projection and we arent on the hook for the bribe, how is a shuttle service between Seattle and PG a benefit to the average PG citizen?
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