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Sunday, October 12, 2008
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Seattle service off to slow start |
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Written by Citizen staff
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Wednesday, 07 May 2008 |
Related Items
HORIZON AIR
Six days after the first flight landed in Prince George, Horizon Air's daily direct flights to Seattle appear to be getting off to a slow start. A head count on Wednesday showed just a half dozen people stepping off the plane when it arrived here shortly after 3 p.m. and just 24 getting on for the return flight to Seattle which left 45 minutes later. On Tuesday, there were a reported 10 arrivals and 20 departures. Horizon Air marketing and communications director Dan Russo declined to provide the average number of passengers for the first six days of service, citing competitive reason. But he did say new routes need to time to develop, especially during the first couple of weeks as people fly to their destinations, stay there and then return. "Early on we don't have the benefit of the return traffic, but that will come," he said in an e-mail. "Also, people in the US are less familiar with PG than the opposite, and so the efforts of Initiatives Prince George and Northern B.C. Tourism are going to take some time to develop." The two groups have secured $60,000 to launch a campaign to improve awareness south of the border and a website is up and running, www.gopg.ca, to provide further information. "All those things taken into consideration, we are not surprised by the load levels at this time but expect they will be higher as we get into summer and the service becomes more known about," Russo said. Local taxpayers have a stake in the service's success because city council approved an agreement to bear up to $400,000 of the risk for the first year of the service. A full payout will be required if the average load for the year falls below 61 per cent, while there will be no payout if the average exceeds 70 per cent. According to market research, the load is forecast to be 74 per cent.
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Last Updated ( Wednesday, 08 October 2008 )
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I think direct flights are a wonderful idea. To Edmonton or Kamloops would prabably have been a better idea.
Now the rest of us will end up paying for them!
NICE!